Social media referrals and new business, not just likes and followers.

Melbourne's social media agency

Your brand is loveable. Let us show you.


"Wordsmiths of the highest order"

Ruby Assembly is Melbourne’s elite social media agency. Since 2009, Ruby Assembly has delivered exceptional outsourced social media content for businesses, brands and individuals. Steeped in digital culture and focused on creating meaningful and intelligent content for their clients, Ruby Assembly is one of Australia’s most experienced specialist social media agencies.

Iolanthe Gabrie - Ruby Assembly Managing Director
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the pudding

The proof is all around you


Content with depth, humour and interest.

why us?

Highly Skilled Team

From technical content to ghost-written newsletters. We know social.

+10 Years in Social

Experience meets innovation. We know what works and we test everything else.

Award Winning Writers

Regularly called upon to deliver keynote addresses on social media.

Quality Not Quantity

Ruby Assembly only works with a small handful of business owners.

Proven Strategies

At Ruby Assembly we use tried and tested strategies infused with bespoke content. It's a marriage made in heaven.

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  • Low Cost
  • ROI Focused
  • Social Experts
  • Based in Melbourne
  • Limited Client Positions
Iolanthe Gabrie

Meet the Director

Digital polymath, Australian culture and commerce influencer, and Director of Ruby Assembly, Iolanthe Gabrie pairs rich ideas founded in classical education with brave guerrilla strategy to create inimitable content of depth, humour and interest.

Contact Iolanthe
stay because you want to

Simple Pricing. Flexible Terms.

Build your brand with elite Journalists & elite Copywriters. We know social, and more importantly we know English. With verbal mastery comes engagement.

Are you ready?
we KNOW the best in business

Sell Less. Mean More.

100% Real tesimonials.

Our clients are our business partners


Need social? Talk to Ruby Assembly!

“People in the Real Estate industry often ask me if I know any good writers, and my response is always.... go talk to Ruby Assembly."


Have taken Love&Co to a new level

“Ruby Assembly have taken Love&Co to a new level with social media. We consider Ruby Assembly an integral part of our business."

Love&Co -

Very insightful business brains

“Ruby Assembly is a joy to work with. Out of the square and very creative. Also a great sounding board, very insightful business brains"

Juanita Kelly - Woodards

Recommended at the highest level

"Experienced and capable copywriters with a firm understanding of the Social Media space."

Eddie Cetin - Agentbox
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make your move

Brilliant individuals.

Talk to us
Creative ANALYST
Social Strategist
make your move

Let's Do This!

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Frequently Asked Questions.


Frequently Asked Questions.

I need help to create original social media content for my business. Can Ruby Assembly help?

You bet we can. We’ve over a decade of experience creating inimitable social media content for businesses across the digital platforms they want to dominate – from Facebook to Instagram and LinkedIn, we’re here to support you with our fully-outsourced social media service.

Do people really want to hear from us? (Estate agents / lawyers / accountants / brokers)

Yes. They do. Social media can’t always be about smashed avocado and 50% off sales at your favourite shoe shop. Service-based businesses are particularly under-represented in the social media space – giving you a competitive advantage if you elect to create outstanding content for your audience.

How can I tell if social media is working for my business? What can I reasonably expect?

There’s no one single way to chart return on investment (or ROI) on social media content. Soz. Many forms of ‘traditional’ marketing we are familiar and comfortable with have limited true ROI. And just because there’s no exact ROI on flyers, radio adverts, Superbowl ads or paste-up campaigns, doesn’t make them without value or power. We recommend you don’t get too obsessed with trying to tie metrics to reach and influence. Social media is a longform relationship building activity that equates to basic brand hygiene. If you’re not in the social space as a business, you’re at a strategic disadvantage. What should you expect? Additional referral and new business, sterling testimonials and (most importantly) an enhanced customer understanding of what your business offers, and why you’re the best team to do business with.

Should I buy followers on Instagram and Facebook for my business?

We work with businesses to create genuine audiences of authentic customers across multiple social media platforms. The follower ‘vanity’ number is not important: the value you’re giving customers and the deep relationship you’re building is paramount.

What should I post on social media?

Clever things. Beautiful things. Stuff that has nothing to do with your service. Stuff that has everything to do with your service. Real, ugly stuff. Curated, meaningful material.

Is social media worth the investment?

Yup. It’s the foundation element of your prospecting and marketing activities. Avoid social media marketing at your own risk.

Can you help me to write blogs, create beautiful and compelling newsletters, and whip-smart eBooks?

Yes. We can. Your audience and Google will love all the fresh, relevant and intelligent content we will consistently support your business with.